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Posts Tagged ‘LittleBigPlanet2’

Almost nobody likes commercials. Since technologies such as VCRs, DVRs and TiVo are now available, many people prerecord TV shows and skip through the commercials. So marketers and advertisers are trying to come up with commercials that we are willing to watch, or that we cannot get around watching (for example, because they are part of the TV show itself). I am not usually a fan of commercials; I usually only watch prerecorded TV precisely because I can skip the ads.

The Box Art for LittleBigPlanet2

But last night, I was playing LittleBigPlanet2 and I ended up playing a commercial for the Prius (Part 2 of the level is here). The level is published by “LittleBigPartner” and is described as:

Join Sackboy* as he solves puzzles in his treehouse and takes his Prius for a drive in the city. With the objects you collect here, create your own Prius-inspired level for a chance to win a Sony Bravia 3D HDTV and other prizes. Visit http://www.us.playstation.com/psn/events/littlebigprius.html for more details. NOTE: Name your contest levels “Prius_[Your Level Name]” in order to enter.

The contest has been pretty popular, and there are now a number of Priusthemed user-made levels. From a marketing perspective, this is probably a great campaign. It encourages people to spend a lot of time thinking about the Prius and how to use it in a level they are creating. The Prius car, and various other objects (like wind turbines, and so forth) are given away in the level, and users are encouraged to use “as many of the collected objects as possible” (at 0:59) in their own levels. This allows Toyota a degree of control over the kinds of messages that users create in their levels. The objects that are given away are all associated with environmental themes and alternative energy sources.  If a user incorporates these objects, there is a good chance that the level will end up with a theme that associates the Prius and environmentalism.

Since LBP2 includes the user “LittleBigPartner” I am quite sure that there will be many more of these commercial levels in the future. Perhaps this is a good marketing strategy, for the reasons I described above, but I found it really off-putting. First, I was annoyed because I found the level through the “Media Molecule Picks” and in the past Media Molecule had always featured levels made by regular players, rather than advertisement levels. I felt tricked when I played this level, because I expected a user level, but instead got an advertisement. Second, the contest feels more insidious that previous contests. Both LittleBigPlanetCentral and LittleBigLand have held contests in the past, but these contests did not promote a particular product. This contest seems to be piggy-backing on the work done by previous competitions in the LittleBigPlanet game-universe.

*Note the use of the “universal” or “gender-neutral” “he” and “Sackboy,” which I complained about before.

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One of my favorite blogs, The Border House, is renewing a meme about game covers that women want to see. The meme encourages women to write a post about the kinds of game covers that made us want to play a game. The Border House is compiling a list of these blog posts at the site. If we want stuff that is made for us and marketed toward us, then it makes sense to express our preferences around marketing. I agree.

Here’s how it goes…

Game Covers Women Want to See

Ladies, what RPG covers (or interiors) have you seen that involve a woman in the art that make you say, “I want to play that” or, just as good “I want to play her.” Or that make you feel like it is a game you could like, or be included in by a group of guys you’d never met and whose maturity you didn’t necessarily know?
Rules of the meme, by tekanji:
  1. Copy the text of the original challenge from Yudhishthira’s Dice and give a proper link attribution.
  2. Copy these rules exactly (including any links).
  3. Find images of game covers (interiors are okay, too) that make you want to play the game. Any kind of game — video game, card game, tabletop RPG, etc — is fine. Post them and include a short (or long) explanation on why the image makes/made you want to play the game.
  4. The original challenge is about finding out what women think about how game art is marketed and therefore it is targeted at women. I’d like to keep it that way, please.
  5. You can tag as many or as few people as you want. You do not need to be tagged to participate in the meme.
  6. When you make your post, please post the link on this thread so we can all see what others have said.

I dropped one of the conditions.  I dropped the condition that the cover should “involve a woman” because I also often find androgynous covers attract me, and I also like some covers that involve masculine figures, as long as they don’t seem anti-female humans. My additions are below the jump:

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